Social media content producer · Toronto
I plan, shoot, edit and publish photo and video for Toronto restaurants, then put Meta Ads behind what works. 21,000+ followers grown across three restaurant accounts since 2024.
Results
What the content did for the business.
De Paris Instagram growth in 10 months, from 2,200 to 12,000 followers
booking-link taps in 90 days for one restaurant
views on a single promotional Reel
in Meta Ads spend managed across four restaurants
350+ Reels and 900+ photos produced since 2024.
Selected work
What I made, and what it changed.
Salsa Night promo Reel
An exclusive offer, promoted through Meta Ads, grew the account fivefold and kept Friday and Saturday nights fully booked.
Live music night Reel
Built the Instagram account from zero and produced every photo and video since June 2024.
organic views on a founder-interview Reel, over 50x the account's follower count. No ad spend.
cost per lead vs. the previous agency, for group birthday events of 7 to 50 guests. Added an AI chatbot that took DM inquiries to booking.
Photographed and designed the full menu, then set up Uber Eats storefronts with menu photography for PURI and Georgian House.
Motion
Shot, lit and edited by me.
Reels
Photography
Food, rooms and the people behind them.
About
A one-person content team for restaurants: idea, shoot, edit, publish, then ads behind what works.
Since June 2024 I've produced content for Toronto restaurants and a marketing agency. I want content that looks good and brings people in, so I track followers, booking taps and leads, not just views.
Process
One person from shot list to ad results.
Monthly content plan, shot lists and campaign ideas built around the menu, events and offers.
Photo and video on location with my own kit, from food close-ups to full-room service.
Reels, animated Stories and retouched photos, ready for Instagram and delivery apps.
Captions, posting, Instagram Insights reporting and Meta Ads for followers, leads and offers.
Open to new roles in Toronto. Happy to share more work and full results.